The Listing Agent & Marketing Your Home

The “Real” Role of a Listing Agent When you bought your home, you probably used the services of a real estate agent. You found that agent through a referral from a friend or family member, or through some sort of advertising or marketing. The agent helped you in many ways and eventually you found the…

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How to Show Your Home For Selling

Convenience and Availability Your house should always be available for show, even though it may occasionally be inconvenient for you. Let your listing agent put a lock box in a convenient place, to make it easy for other agents to show your home to homebuyers. Otherwise, agents will have to schedule appointments, which is an…

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Marketing Your Home To Homebuyers

The Purpose of Advertising in General Every home seller likes to be assured that their listing agent or the real estate company will run ads featuring their home. Newspaper ads could be large display ads with lots of listings or small classified ads featuring just your property. Ads may also appear in local real estate…

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Marketing Your House to Other Agents

The Multiple Listing Service Even before the sign is up and the brochures are ready, your agent should list your property with the local MLS (Multiple Listing Service). The MLS is a database of all the homes listed by local real estate agents who are members of the service, which is practically all of the…

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Understanding Real Estate Agent Commission

Is the Commission Negotiable? In some areas of the country there is a certain percentage that real estate agents expect to earn as a commission.This commission amount is a certain percent of the sales price.Or, some companies will charge a set fee for their services.However, just like anything else in real estate, this amount is…

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Details of a Listing Contract

Obviously the name of the seller and the property address will be included in the listing contract. There are many other things that are included, too, and you should be aware of them. Price and Terms of Sale When setting the terms of sale, the main thing you are concerned with is the price. You…

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Understanding Listing Contacts

There are several different types of listing contracts, but very few of them are used. The “Exclusive Right to Sell” is the most common, but there is the “open listing,” the “exclusive agency listing,” and the “one-time show.” Open Listings The “open listing” is mostly used by people trying to sell their home by owner…

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Sell Your Home Quicker with Cleanup!

Plumbing and Fixtures All your sink fixtures should look shiny and new. If this cannot be accomplished by cleaning, buy new ones where needed. If you don’t buy something fancy, this can be accomplished inexpensively and they are fairly easy to install. Make sure all the hot and cold water knobs are easy to turn…

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Getting Your Home Ready to Sell

Introduction: Emotion vs. Reason When conversing with real estate agents, you will often find that when they talk to you about buying real estate, they will refer to your purchase as a “home.” Yet if you are selling property, they will often refer to it as a “house.” There is a reason for this. Buying…

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